Sweet Leaf Tea Company

Sweet Leaf Tea Company
Type Subsidiary
Industry Beverage
Founded 1998
Founder(s)

Clayton Christopher


David Smith
Headquarters Austin, Texas
Products See products section
Employees 43
Parent Nestlé Waters North America
Website http://www.sweetleaftea.com

Sweet Leaf Tea Company is a producer of ready-to-drink organic teas and lemonades made with 100% pure cane sugar headquartered in the Penn Field Business Park in the South Congress area of Austin, Texas. It was founded in 1998 by Clayton Christopher and David Smith. Sweet Leaf Tea is available in 16 oz recyclable aluminum cans, 16oz glass, 12oz PET and 20oz PET at specialty grocers across the United States.

On April 2, 2008 Sweet Leaf Tea Company announced $18 million in private funding from Catterton Partners.[1] On May 29, 2008 Sweet Leaf Tea Company filed suit against an Arizona-based company for the name of their sweetener, SweetLeaf Stevia.[2] On March 23, 2009 Nestlé Waters North America made a $15.6 million investment in Sweet Leaf Tea.[3] It acquired the rest of the company in 2011.

Contents

History

Sweet Leaf Tea was created after founder Clayton Christopher returned from a road trip throughout Alabama and Mississippi where he saw the abundance of homemade iced tea that all the local "mom and pop" restaurants served. They did not find bottled tea on the market that tasted like homemade iced tea. Using his grandmother's iced tea recipe, Clayton and his best friend and business partner, David Smith started brewing tea in pillow cases and crawfish pots in Clayton's kitchen; then using garden hoses to transport the tea to plastic bottles.[4]

After already having a 35% stake with Sweet Leaf, Nestle Waters North America fully acquired Sweet Leaf on May 5, 2011.

Products

Teas

  • Organic Original Sweet Tea
  • Diet Original Sweet Tea
  • Organic Mint & Honey Green Tea
  • Diet Mint & Honey Green Tea (discontinued)
  • Organic Peach Sweet Tea
  • Diet Peach Sweet Tea (discontinued)
  • Raspberry Sweet Tea
  • Lemon Lime Unsweet Tea
  • Organic Mango Green Tea (discontinued)
  • Organic Half & Half Lemonade Tea
  • Organic Pomegranate Green Tea (discontinued)

Lemonades

  • Organic Original Lemonade
  • Organic Peach Lemonade (discontinued)
  • Organic Cherry Limeade (discontinued)

Availability

Sweet Leaf Tea is available for purchase in convenience stores, restaurants, supermarkets and specialty grocers like Market of Choice, Whole Foods Market, Albertsons, Piggly Wiggly, Costco, Target, Kroger, The Fresh Market, Wal-Mart and Straub's Markets throughout the United States and online at the bottlers website.

Headquarters

Sweet Leaf is headquartered in the Penn Field Business Park in the South Congress area of Austin, Texas.[5][6]

Sweet Leaf originally had its headquarters in Beaumont, Texas.[7] The headquarters moved to Austin in October 2003.[8] In the mid-2000s Sweet Leaf had its headquarters in an area west of Downtown Austin.[9] In 2007 Sweet Leaf relocated to the South Congress area.[10] In April 2009 the company began to look for a larger headquarters space.[6] In October 2009 Sweet Leaf announced that it planned to move its headquarters to a LEED certified building during that month.[11] In December 2009 the company moved its headquarters to the Penn Field Business Park in South Congress in December of that year. After the move the company had almost three times the amount of headquarters space that it previously had.[6]

References

  1. ^ Sweet Leaf Tea Announces $18 Million in Private Equity Funding from Catterton Partners
  2. ^ Sweet Leaf Tea sues an Arizona company to defend the use of name
  3. ^ NWNA press release
  4. ^ "Sweet Leaf Tea History". http://www.sweetleaftea.com/history. Retrieved 21 April 2011. 
  5. ^ "Contact Us." Sweet Leaf Tea Company." Retrieved on January 10, 2010.
  6. ^ a b c "Sweet Leaf triples space, adds flavors and new can." Austin Business Journal. Tuesday January 5, 2010. Retrieved on January 10, 2010.
  7. ^ "Contact Us." Sweet Leaf Tea Company. June 7, 2001. Retrieved on January 10, 2010.
  8. ^ "History." Sweet Leaf Tea Company. Retrieved on January 10, 2010.
  9. ^ "Contact Us." Sweet Leaf Tea Company. May 7, 2006. Retrieved on January 10, 2010.
  10. ^ "Sweet Leaf Tea.(relocates headquarters)(Brief article)." Beverage Industry. April 1, 2007. Retrieved on January 10, 2010.
  11. ^ "Sweet Leaf Tea Purchases "Green Power" for Corporate Headquarters from Green Mountain Energy Company." PRWeb. October 1, 2009. Retrieved on January 10, 2010.

External links

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Texas portal
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